Archive for the ‘public relations’ category

Public Relations Publics: Problem or Solution?

January 26th, 2010

This semester I’m taking “Public Relations Publics” at university of Maryland, which focuses on what matters (or should) the most to public relations practitioners — the people.

We discussed the difference between the terms “stakeholders” and “publics” and agreed that stakeholders are those who are affected by what the organization does and have stakes in the results of those actions. Publics are not only affected by organizations’ actions, they also have the potential to become involved in those actions and to influence organizations that way. This concept of publics comes from the Situational Theory of Publics, developed by University of Maryland Professor James E. Grunig (yay Maryland).

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Posted in communication theories, featured, public relations

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Have social and digital media changed the internal structure of your organization? ——- If so, let me know

September 18th, 2009

It is here.

My first big project of my first semester as a public relations graduate student is here and I’m excited to dive right into it. The only problem is I need your help.

I will be conducting a single case study research on the topic of digital media and organization management. Specifically, I would like to study an organization that has seen its internal organizational structure change due to the addition of social and digital media-related functions to the organization’s communication department.

  • Have organizational hierarchies shifted?
  • Has the managerial role of the top communicator changed due to the new technical skills he or she is required to have for the job?
  • Have technically adept professionals (web developers, Twitterers, social networking experts, etc.) been hired to take on the new digital media functions?
  • Do internal communications take place using new media (Twitter, Yammer, Facebook, Mobile, Wikis, Forums, etc.)?
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Posted in public relations, social media

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Hello World!

August 27th, 2009
Its a blog!

*It's a blog!*

That’s the Wordpress default title for the sample post that comes published with every new Wordpress account. On the surface it’s a rather generic, upbeat greeting. Underneath the surface it’s an open invitation to allow yourself to run wild and to unleash your inner blogging beast all over your brand new, endless white canvas.

If you scroll down you’ll come to realize that this is not my first post. And yet it is.

What used to be “Andi Narvaez: Down and Across” is now “Andi Narvaez: Re-learning PR.” Welcome to my refreshed blog.

I lost a couple of hours of sleep here and there thinking about my new life in Maryland (Although I just call it D.C.) as a public relations graduate student at University of Maryland and how I wanted the content of my blog to reflect that new life. And one night it hit me (and then I hit myself again when I realized how simple it was).

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Posted in offbeat, public relations, social media

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My blog in an elevator

April 9th, 2009

This blog post (and the 30 more to come) is part of ProBlogger’s “31 Days to Write a Better Blog” challenge.

Feel free to judge.

Write an Elevator Pitch for Your Blog [Day 1 -31DBBB]

A mutant offspring of the 20th and 21st century I have a multitasking sort of background in public relations, marketing, social media, writing, design and advertising. I have an undying passion for reading news, blogs and books and I force feed myself more mainstream media, brands and entertainment than anyone likes to admit most of the time.

This blog is about communication and the way it is evolving our society. Not unlike my mind, this blog is scattered, but it gets its focus back by extrapolating from current events, other posts, news articles, etc. to determine how – one way or another – they all integrate to essentially point out the same thing. Of course, that’s not always the case and that’s when things get interesting.

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Posted in blogging, offbeat, public relations, social media

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Hitting the social media ground running

December 3rd, 2008

I believe it’s the way to go.

Today, Sean Wood, media specialist for KGBTexas Public Relations / Advertising, and i made a presentation about social media to our company’s PR team and a few other co-workers who are interested in hearing what we had to, humbly, say about what is quickly developing and changing our industry.

We discussed making connections, networking, participating, experimenting, applications, opportunities, challenges, privacy, commenting and whether or not to let the doors of two-way communication swing wide open, which our very own account executive and publications manager, Melanie Thompson, blogged about today as well. The question is – what now?

Now we hit the ground running. 

With research under our belts, knowledge about who we want to reach out to, who we want to serve and once we sit down to discuss what we want to accomplish initially and the strategies that will get us there… we are going to, in the words of Sean himself, “unleash the beast within.”

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Posted in public relations, social media

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Overwhelmed by Hope and Change

November 9th, 2008

As of Tuesday, November 4, 2008 the country has been in an uproar. And with good reason.

I would have loved to blog the second the news were announced and president-elect Barack Obama made his acceptance speech in Chicago but the moment and the days that have followed have been overwhelming.

 

By now you have probably read or heard about everything that has surfaced online, on TV and in print in reference to Obama’s victory. Already you can see how much this man has galvanized the country into caring and becoming proactive in whatever their realm of interest or expertise is.

 

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Posted in news, public relations, social media

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Vote for FREE

November 3rd, 2008


Tomorrow is the big day. And people are not just going to elect a new president.

No one is expected to head straight back home to watch the election coverage once they exit the polls. This time, regardless of where you are from, you will have a  series of freebies to choose from for exercising your right to vote. Whether it be free Starbucks coffee, free McDonald’s cofee, free Ben & Jerry’s ice cream – and I’m sure more spiffs are out there that I have yet to hear about – companies are riding the Election Day wave. Overlook the fact that the wave is in a very crowded beach and that onlookers will most likely end up going for whatever happens to be closer to where they lay their towels down on the sand… and what you will see is that the anticipation that has defined the days leading up to the election has compelled everyone with the means to give away free stuff to do just that and position themselves as the instigators for getting people to the polls.
As if the motivation wasn’t already there. Early voting is off the charts. No spiffs necessary.
So now that you know about all the added bonuses of it finally being Election Day tomorrow, don’t forget about the most important thing – VOTE.

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Social Media is the World

October 31st, 2008

I was the “Market Crash” for the office Halloween party this year. This weekend I wil be the Corpse Bride. I consider this a great success and I thought I would write an update on that. You never know who is reading your blog and anxiously waiting for some follow-up.

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Posted in public relations, social media

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