Archive for the ‘social media’ category

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Google Is Lucky To Have Social Media

February 16th, 2010

Whether launching right around Valentine’s Day was part of Google’s strategy for Google Buzz remains an unanswered question; however, after turning Google Buzz back on to see its progress, I caught two “buzzes” (is that what we’re calling them?) that made me post an update to my followers:

If there is something this whole Google Buzz episode has taught us, it is that the community of early adapters that is connected by social media REALLY wants to see things improve and move forward for everyone . Whether or not they will use this product themselves is irrelevant… someone else might find that it’s the perfect fit and that is reason enough.

Lots of respect.

Check out the Google Buzz update by Steve Rubel ( @steverubel ) and the extensive thread of comments  and this collection of the best suggestions for Google Buzz from Doriano Carta ( @paisano ). Please consider leaving comments on both of these posts so that their authors can relay your suggestions for how to improve Google Buzz over to Google.

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Posted in brands, food for thought, social media

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What Constitutes Value in Social Media Measurement?

February 7th, 2010

This weekend, I read a few articles on public relations research that got me thinking (I think that’s what my professors were going for ;) ) The general consensus is that public relations research is often limited to the evaluation of the products of short-term communication programs when what it should be doing is evaluating the products, processes, and the outcomes of both short- and long-term programs (Grunig & Grunig, 2001; Michaelson & Macleod; 2007). Of course, this statement assumes that organizations are conducting research in the first place…

Social media ROI has been an ongoing debate ever since those who were dabbling in the space realized that they needed to come up with something measurable in order to convince reluctant executives that social media was a worthwhile investment of their organizations’ time and resources. Unfortunately, number of page views, clicks, conversions, tweets, mentions, fans, blog posts, etc. are all examples of products, not processes, not outcomes, and not necessarily long-term.

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Posted in communication theories, featured, social media

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The new @TweetDeck goes up to 11: Considerations for continuing users

December 1st, 2009

It is true what they say. The good ones are worth the wait.

Christmas came early for those of us — in fact, most of us, according to a November 16, 2009 article on Read Write Web — who use TweetDeck as oru third-party Twitter client of choice. This week, TweetDeck released a series of several updates including Twitter lists, geolocation, more Facebook support, and brand new LinkedIn support. A great article on Read Write Web covers the most significant changes in the new version of Tweetdeck. Here, I will discuss some implications and considerations for those of us who plan on continuing to use TweetDeck now that it has been cranked up to 11.

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Posted in featured, social media, technology

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You CAN teach an old dog new tricks. But can you teach the puppies?

November 19th, 2009

I spent a few days of my COM 107 class talking to my students about social media. My point was to help them see the light and encourage them to get involved in the social media space because, let’s face it, we’re not ahead of the curve anymore. To illustrate, Mashable and TechCrunch are mashing and crunching up dozens of new blog posts on a daily basis, which — correct me if I’m wrong — means we are all technically dropping the ball and having to pick it back up constantly.

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Posted in education, social media

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Help me help my students see the light: A call for social media examples

October 20th, 2009

I’m happy to announce that I made it to midterms unscathed, for the most part. I’m even more happy to announce that the day I’ve been looking forward to this semester has finally arrived. This week, I will be giving my COMM 107  students a crash course in social media. I’m certain that 99.9 percent of them are on Facebook but, if they are going to enter a world that will have changed dramatically in the four years that they will be in college, they must see that the light is a lot brighter than that.

My plan is to define social / digital media and to position the phenomenon in terms of the bigger picture — namely, how it has changed media, advertising, marketing, public relations, politics, news, education, interpersonal communication, business…

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Posted in education, social media

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Have social and digital media changed the internal structure of your organization? ——- If so, let me know

September 18th, 2009

It is here.

My first big project of my first semester as a public relations graduate student is here and I’m excited to dive right into it. The only problem is I need your help.

I will be conducting a single case study research on the topic of digital media and organization management. Specifically, I would like to study an organization that has seen its internal organizational structure change due to the addition of social and digital media-related functions to the organization’s communication department.

  • Have organizational hierarchies shifted?
  • Has the managerial role of the top communicator changed due to the new technical skills he or she is required to have for the job?
  • Have technically adept professionals (web developers, Twitterers, social networking experts, etc.) been hired to take on the new digital media functions?
  • Do internal communications take place using new media (Twitter, Yammer, Facebook, Mobile, Wikis, Forums, etc.)?
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Posted in public relations, social media

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On Facebook’s new @mentions: Let’s not convict anyone of Twitter murder just yet

September 11th, 2009

This is cross-posted on Communi-K: A KGBTexas Blog

Yesterday at retweet frenzy o’clock we heard about the latest news from Facebook. The social network will soon support @mentions within our beloved status updates. Only a few hours later, Mashable’s Ben Parr published a post in which he listed the following five ways the new @mentions on Facebook could impact Twitter.

  1. More of the conversation moves to Facebook
  2. Users could update Twitter through Facebook instead of vice versa
  3. Facebook becomes more attractive to big brands
  4. People move to Facebook for breaking events
  5. Developers flock back to Facebook

Remember when Facebook introduced real-time to the news feed? And when it bought FriendFeed? And when previews of the now live Facebook Lite first surfaced on the Web?

This is not the first time Facebook has been dubbed a potential Twitter killer. And, not unlike the first time, I don’t think any murders will be taking place around here.

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Posted in social media

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Social Media And The Intentional, Unintentional Communication Dilemma

September 10th, 2009
To mean to or not to mean to, that is the question

To mean to or not to mean to, that is the question

During my first class as a graduate student at University of Maryland, Introduction to Graduate Study in Communication, we discussed articles defining the field in general written by George Gerbner, Gerald Miller and Thomas Nilsen. Miller’s work in particular stirred the class into intense conversation about intentional and unintentional communication and whether the latter should be considered communication at all.

I’ll save you the suspense and say that for the purposes of communication research, the answer is mainly no.

According to Miller, “In the main, communication has as its central interest those behavioral situations in which a source transmits a message to a receiver(s) with a conscious intent to affect the latter’s behaviors.” ( Miller, 92)

Key words (in case Google is reading this): conscious and intent.

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Posted in social media

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Hello World!

August 27th, 2009
Its a blog!

*It's a blog!*

That’s the Wordpress default title for the sample post that comes published with every new Wordpress account. On the surface it’s a rather generic, upbeat greeting. Underneath the surface it’s an open invitation to allow yourself to run wild and to unleash your inner blogging beast all over your brand new, endless white canvas.

If you scroll down you’ll come to realize that this is not my first post. And yet it is.

What used to be “Andi Narvaez: Down and Across” is now “Andi Narvaez: Re-learning PR.” Welcome to my refreshed blog.

I lost a couple of hours of sleep here and there thinking about my new life in Maryland (Although I just call it D.C.) as a public relations graduate student at University of Maryland and how I wanted the content of my blog to reflect that new life. And one night it hit me (and then I hit myself again when I realized how simple it was).

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Posted in offbeat, public relations, social media

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The lesson I learned watching Will Smith in Men in Black

August 1st, 2009

Don’t act like you’ve never sat at home on a lazy Saturday night and given into watching whatever movie was on TV.

Tonight I’m watching Men in Black for (I’ll admit it) at least the fifth time and, once again, I came to the conclusion that one of my favorite scenes in the movie is when Will Smith shows up for MIB traning. During the simulation of a neighborhood under an alien attack the other trainees unleash a shooting frenzy, meanwhile Will Smith holds his fire – until a cardboard cutout of an eight year-old girl rolls out that is. Here is the quote from IMBD:

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Posted in entertainment, social media

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