My two cents on the Superbowl ads

It had to be done. I didn’t mean for it to be so late but here I goes… a little bit about the Superbowl ads. A general note… I was in a room that was 80% males, 2% females and 18% wings, chips and beer.

Generally, this year the ads weren’t all too bad. I tried to pick out what sort of appeals they used to get us into buying into whatever it was that they were selling. What do you think?

Hilarious. The guy’s face, the rashness, the raucousness… all hilarious and ridiculous. This is the kind of ad you feel stupid about laughing at but you do and you there are not regrets.

APPEAL: funny because it’s ridiculous.

People are still talking about this one. Repetition, repetition, repetition … funny, funny funny – those were all things I learned in my marketing classes. Oh, and the koala with the glasses and the coffee mug getting punched in the face is still priceless.

APPEAL: repetition, funny because it’s ridiculous.

I probably like this one because I thought Alec Baldwin was perfect for it and because I love Hulu.

APPEAL: Cool. Hip. Hulu. Baldwin!

I still don’t get the babies. But I enjoy people of any age breaking into random song. Even if the “people” is a baby mouthing words very creepily.

APPEAL: hmm…

All I can think of is the McGrubber ad right now…

APPEAL: McGrubber…..

I had to watch this one again to have something to say. I still don’t care for it. How dare Bridgestone tap into my childhood memories by getting Mr. and Mrs. Potato Head to be in its commercial? Pass.

APPEAL: Look! My childhood toys! I can relate to that!

Nice one. I love appropriation and I think they did a good job with this one. This is why I drink Coke.

APPEAL: Appropriation. Clever appropriation.

The girl getting her clothes ripped off thing was a tad annoying (you aaalmost wish we were done with the sexual appeals here…). Nice recovering with the buss-running-guy-over appeal.

APPEAL: Whether you like this commercial or not… the guy gets hit by a bus in the end. That’s always funny right?

You could sell me Conan O’brien sweaty sock brand and I would buy it.Tapping into Conan’s awkwardness … good call.

APPEAL: Awkward Conan.

This was awesome. It makes my list of the best three Superbowl ads.

APPEAL: Funny, over-the-top, ridiculous… beer!

Juxtaposition. Nice.

APPEAL: Irony

No! Bad McGrubber! I like my SNL skits on SNL.

APPEAL: Bad!

Ok, so you use a popular online chat acronym and you think you’ve got us? Try again NBC.

APPEAL: Speak their language. Or try to.

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Oy… my male friends STILL thought this ad was “hot.”

APPEAL: Boobs.

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Heeeeyyy… what do you know. More boobs.

APPEAL: More boobs.

Ok, that one made me smile. Good song too.

APPEAL: Associate product with an every day situation. Don’t forget the hot girl!

You know why this commercial worked? Because of the FREE Grand Slam Breakfast! I missed it but good job Denny’s… you turned out alright.

APPEAL: FREE FOOD. And, make fun of tough men by serving them happy face pancakes.

Ah, the good ol’ this-product-brings-life-and-color-back-to-things-that-are-dull-and-dead scheme!

APPEAL: Visual.

I’m not a fan of the Clydesdales. So I really don’t see what all the fuzz is about. I can see how it appeal to an older crowd though.

APPEAL: Cute animals do ridiculous things.

The bugs were very well aimated. The concept was pretty cool. Props Coke.

APPEAL: Good commercial.

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Again, passing on the Clydesdales.

APPEAL: Cute animals doing lovey-dovey things.

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Loved the moon setting. Good song. Clever concept.

APPEAL: Good commercial.

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Ahhh Pepsi. you know how to use celebrities SO well! I loved this commercial.

APPEAL: Celebrities, good times, good music, good commercial.

I like that Chester. and for once it’s good to see the “hot” girl getting what she had coming to her.

APPEAL: Maliciousness.

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Clydesdale fail. Why is ti speaking in an accent if its a third-generation Clydesdale?

APPEAL: Fail.

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Really? That wasn’t even funny…… Really?

APPEAL: Audience awareness fail.

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I don’t watch Heroes but that was a half decent commercial.

APPEAL: David vs. Goliath. David wins.

I loooved this commercial! Maybe it was Jason Statham, maybe it was the cars, maybe it was the action. Whatever it was it worked.

APPEAL: Fast cars.

I got it. It was cute. Alright.

APPEAL: Rethorical commercial.

No one in our room had 3-D glasses.  The lizard is still odd to me. I don’t really associate it with the brand just yet … mmm… I don’t know about this one.

APPEAL: 3-D fail.

On my top three list. Let this serve as an example for the CORRECT way to use McHammer in a commercial or any other publicity. Also, I didn’t know Cash4Gold could afford a Superbowl ad… that’s just impressive.

APPEAL: McHammer, ridiculous.

Offbeat humor.

APPEAL: Offbeat humor.

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What was that? I still don’t see how that was supposed to work.

APPEAL: Fail.

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People get hurt here too.

APPEAL: Injury.

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Awww… kids… dedication… Overstock teaching life lessons? At least they tried.

APPEAL: Kids, education, hard work. Gold.

I have a Hyundai and they’re right… people can’t say it. Good looking out.

APPEAL: Repetition.

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Family, tradition… adorable.

APPEAL: Good message.

These ads actually had to do with what is going on in the world. Someone should have donated these peopel more money so that they could place a few more of these during the Superbowl.

APPEAL: Good message.

I couldn’t remember this ad and it looks like I’ll continue to wonder what it was about. It’s off Hulu.

APPEAL: No clue.

Very cool. Football player and father. Good relationships. Life stories. Memories. Humility.

APPEAL: Sentimental.

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It could be any clearer.

APPEAL: Fear.

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Oh Shatner. Got us again.

APPEAL: William Shatner. Economy. Saving money.

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I don’t think ANYONE has EVER wondered what the world would be like if roadies ruled the world. Nice try?

APPEAL: Technology.

Oops! I meant to cut out all movie trailers from this post. But since it sneaked its way into here… No thanks Fast and the Furious… I will NOT go see you.

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Childhood dreams.

APPEAL: Emotional.

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Hey! What do you know! Tiger Woods is in a commercial. Question – are they trying to make “G” into an adjective?

APPEAL: Celebrity. You-can-do-anything appeal.

OMG, why would anyone go through the trouble of building that structure to prove that a car is fire proof?

APPEAL: You didn’t even see that coming.

We were watching the Superbowl on a Vizio TV. Mission accomplished. We cheered.

APPEAL: If you’re with Vizio you’re good. If not, you’re dumb.

Cool production.

APPEAL: Looks good to me.

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Good ol’ car commerical.

APPEAL: Good ol’ car commercial. Oh, and at the end you question your identity in relation with the product.

Hey! A contest! This isn’t just an ad. I can follow up with this and win something at some point… maybe… probably not.

APPEAL: Contest. And we get you to visit our Web site in the process.

I still can’t believe that they would give you your money back if you lose your job. If it’s a fourth true… well done.

APPEAL: We know what the economy is like and what you’re going through.

There were a ton of articles that followed up on the Superbowl commercials but I managed to save two links, one from MediaPost.com and another one from Brian Solis who was rating the ads on Twitter as they played in real time and put together an analysis with the result of the Twitter poll.

Oh, watch the commercials on Hulu. Thank you Hulu!