To mean to or not to mean to, that is the question

During my first class as a graduate student at University of Maryland, Introduction to Graduate Study in Communication, we discussed articles defining the field in general written by George Gerbner, Gerald Miller and Thomas Nilsen. Miller’s work in particular stirred the class into intense conversation about intentional and unintentional communication and whether the latter should be considered communication at all.

I’ll save you the suspense and say that for the purposes of communication research, the answer is mainly no.

According to Miller, “In the main, communication has as its central interest those behavioral situations in which a source transmits a message to a receiver(s) with a conscious intent to affect the latter’s behaviors.” ( Miller, 92)

Key words (in case Google is reading this): conscious and intent.

Miller states that by distinguishing intentional communication from unintentional communication for the purpose of research, we are making a distinction between other fields such as behavioral science, which concerns itself with an organism’s response to stimuli – whether intended or unintended – and communication. Sure, as @LetterGirl pointed out, communication messages are never separated from the unintentional effects they inevitably have on their audiences but these cases are “outside of the central interest of communication.” (Miller, 93)

Should they be?

If you are reading this you are familiar and most likely believe in social media. Although we have yet to define what that means exactly (@JasonFalls wrote a great blog post on that) I think we can agree that social media is a particularly purposeful type of communication. And yet, because social media is in constant flux and relative state of emergence, early adapting communication professionals are hitting the ground running with it and adjusting as they go. In the process, communication is happening unintentionally, intentionally. Because we don’t know where a certain message delivered via social media will take us is precisely why we go for it – we are building precedents

Example: Communities

I know a lot more about building communities using social media tools and channels thanks to people like Chris Brogan and Amber Naslund. These communities are getting more sophisticated (i.e. A Starbucks Facebook Page vs. My Starbucks Idea) meaning their intent is more clearly defined, meaning strategy is more carefully developed. However, I think a large portion of social media initiatives are still rather experimental, thus, the lack of intention is intended for the sake of finding our what might happen when you put your message in the public’s hands. If you are an organization and you are taking this risk, let me know. I’m a grad student hungry for research material. If, on the other hand, you are an organization not taking this risk, please reconsider.

Miller’s world = rocked?

References:

Gerald A. Miller, “On Defining Communication: Another Stab.” In Journal of Communication 16:88-98, 1966, p. 92. 14.

Flickr user Kathy S

I wish I had taken bets back in the day to try to guess which of the futuristic gadgets featured on the show would make it in the real world first.

To be honest, my money would have been on the housekeeper robots.

However, yesterday I caught a tweet about 12seconds.tv, which is basically a video version of Twitter. Brilliant concept. Today I read a post on Mashable about  YouTube adding social networking capabilities. Right on. And minutes before I posted this I learned about Fliggo.

So I was wrong on my Jetsons prediction. And I should have known better. There was no way that cleaning one’s dwelling could ever be more important than communicating with family, friends, peers… people.

I remember when Facebook first came out with its video application. I found it odd to see a freeze frame of an unflattering close-up of someone’s face in my inbox. From the looks of it, it may be my own face on someone else’s inbox pretty soon – all unflattery-looking.

None of this is breaking news. I’ve seen plenty of blogs that post videos but I do wonder just how much this will catch on, in lieu of  the written word and for personal communication. Remember, this post was originally about The Jetsons family and their microcosm.

Afterall, video is faster and it may solve the problem, at the receiving end, of not being able to pick up on the sender’s tone, mood, etc. due to the lack of face-to-face interaction.

Video, for better or for worse?