Andi Narvaez: Re-learning PR

It is here.

My first big project of my first semester as a public relations graduate student is here and I’m excited to dive right into it. The only problem is I need your help.

I will be conducting a single case study research on the topic of digital media and organization management. Specifically, I would like to study an organization that has seen its internal organizational structure change due to the addition of social and digital media-related functions to the organization’s communication department.

• Have organizational hierarchies shifted?

*It's a blog!*

That’s the WordPress default title for the sample post that comes published with every new WordPress account. On the surface it’s a rather generic, upbeat greeting. Underneath the surface it’s an open invitation to allow yourself to run wild and to unleash your inner blogging beast all over your brand new, endless white canvas.

If you scroll down you’ll come to realize that this is not my first post. And yet it is.

What used to be “Andi Narvaez: Down and Across” is now “Andi Narvaez: Re-learning PR.” Welcome to my refreshed blog.

Skittles’ new Web site, which is not much of a Web site at all in the sense that we are used to thinking about Web sites, is awesome – for lack of a better word. Why? Because it’s different. Remarkable, Seth Godin would say.

The news of the site makeover were all the rage in a matter of seconds and it took me a while (clearly, as I am posting this a day after the fact) to find the time to check out what exactly was going on. When I did, I dugg it.

This post was in the works from the moment I created this blog.

I finally found a name for the blog that is something other than my name. I know, my name is still on there… I can explain.

My name was a good place to start off with for the blog in order to bring my Twitter, LinkedIn, Facebook… you-name-it accounts back to the same place and have it all make some sense. But never, for a moment, did I think that it would be  the sole thing to let those who might read the blog  know what it was about. Assuming, of course, that anything I might have to say would ever interest anyone.