Andi Narvaez: Re-learning PR

To mean to or not to mean to, that is the question

During my first class as a graduate student at University of Maryland, Introduction to Graduate Study in Communication, we discussed articles defining the field in general written by George Gerbner, Gerald Miller and Thomas Nilsen. Miller’s work in particular stirred the class into intense conversation about intentional and unintentional communication and whether the latter should be considered communication at all.

I’ll save you the suspense and say that for the purposes of communication research, the answer is mainly no.

Skittles’ new Web site, which is not much of a Web site at all in the sense that we are used to thinking about Web sites, is awesome – for lack of a better word. Why? Because it’s different. Remarkable, Seth Godin would say.

The news of the site makeover were all the rage in a matter of seconds and it took me a while (clearly, as I am posting this a day after the fact) to find the time to check out what exactly was going on. When I did, I dugg it.