Tag Archives: mcdonald’s

Help my students make the grade! Vote for your favorite social media case studies and possible future guests posts

14 Apr

Help my students make the grade! Vote for your favorite social media case studies and possible future guests posts

Albeit a few days later than I had originally announced due to a few changes to the syllabus, my students have turned in some great social media case studies. But don’t take my word for it!

Each group picked a brand and wrote a case study that illustrates how social media humanizes brands and helps them be a part of the same communication process and the conversations that everyday individuals, like you and I, engage in. Please check out their brief abstracts below and vote for your favorites! The authors of every case study that earns at least three votes will earn 2 extra credit points on their FINAL course grade. My students’ fates are in your hands!

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Vote for FREE

3 Nov

Vote for FREE


Tomorrow is the big day. And people are not just going to elect a new president.

No one is expected to head straight back home to watch the election coverage once they exit the polls. This time, regardless of where you are from, you will have a  series of freebies to choose from for exercising your right to vote. Whether it be free Starbucks coffee, free McDonald’s cofee, free Ben & Jerry’s ice cream – and I’m sure more spiffs are out there that I have yet to hear about – companies are riding the Election Day wave. Overlook the fact that the wave is in a very crowded beach and that onlookers will most likely end up going for whatever happens to be closer to where they lay their towels down on the sand… and what you will see is that the anticipation that has defined the days leading up to the election has compelled everyone with the means to give away free stuff to do just that and position themselves as the instigators for getting people to the polls.
As if the motivation wasn’t already there. Early voting is off the charts. No spiffs necessary.
So now that you know about all the added bonuses of it finally being Election Day tomorrow, don’t forget about the most important thing – VOTE.
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