Posts Tagged ‘public relations’

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What Constitutes Value in Social Media Measurement?

February 7th, 2010

This weekend, I read a few articles on public relations research that got me thinking (I think that’s what my professors were going for ;) ) The general consensus is that public relations research is often limited to the evaluation of the products of short-term communication programs when what it should be doing is evaluating the products, processes, and the outcomes of both short- and long-term programs (Grunig & Grunig, 2001; Michaelson & Macleod; 2007). Of course, this statement assumes that organizations are conducting research in the first place…

Social media ROI has been an ongoing debate ever since those who were dabbling in the space realized that they needed to come up with something measurable in order to convince reluctant executives that social media was a worthwhile investment of their organizations’ time and resources. Unfortunately, number of page views, clicks, conversions, tweets, mentions, fans, blog posts, etc. are all examples of products, not processes, not outcomes, and not necessarily long-term.

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Posted in communication theories, featured, social media

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Public Relations Publics: Problem or Solution?

January 26th, 2010

This semester I’m taking “Public Relations Publics” at university of Maryland, which focuses on what matters (or should) the most to public relations practitioners — the people.

We discussed the difference between the terms “stakeholders” and “publics” and agreed that stakeholders are those who are affected by what the organization does and have stakes in the results of those actions. Publics are not only affected by organizations’ actions, they also have the potential to become involved in those actions and to influence organizations that way. This concept of publics comes from the Situational Theory of Publics, developed by University of Maryland Professor James E. Grunig (yay Maryland).

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Posted in communication theories, featured, public relations

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Have social and digital media changed the internal structure of your organization? ——- If so, let me know

September 18th, 2009

It is here.

My first big project of my first semester as a public relations graduate student is here and I’m excited to dive right into it. The only problem is I need your help.

I will be conducting a single case study research on the topic of digital media and organization management. Specifically, I would like to study an organization that has seen its internal organizational structure change due to the addition of social and digital media-related functions to the organization’s communication department.

  • Have organizational hierarchies shifted?
  • Has the managerial role of the top communicator changed due to the new technical skills he or she is required to have for the job?
  • Have technically adept professionals (web developers, Twitterers, social networking experts, etc.) been hired to take on the new digital media functions?
  • Do internal communications take place using new media (Twitter, Yammer, Facebook, Mobile, Wikis, Forums, etc.)?
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Posted in public relations, social media

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Hello World!

August 27th, 2009
Its a blog!

*It's a blog!*

That’s the Wordpress default title for the sample post that comes published with every new Wordpress account. On the surface it’s a rather generic, upbeat greeting. Underneath the surface it’s an open invitation to allow yourself to run wild and to unleash your inner blogging beast all over your brand new, endless white canvas.

If you scroll down you’ll come to realize that this is not my first post. And yet it is.

What used to be “Andi Narvaez: Down and Across” is now “Andi Narvaez: Re-learning PR.” Welcome to my refreshed blog.

I lost a couple of hours of sleep here and there thinking about my new life in Maryland (Although I just call it D.C.) as a public relations graduate student at University of Maryland and how I wanted the content of my blog to reflect that new life. And one night it hit me (and then I hit myself again when I realized how simple it was).

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Posted in offbeat, public relations, social media

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Social media in the classroom

March 30th, 2009

social-media-in-the-classroom1A post on Mashable today, reposting the news about  Birmingham City University’s new social media graduate program got me thinking about the implications of more universities offering courses in new media, social media and all of the above.

I have a great passion for education and, especially when it comes to communications, I believe there is nothing better than when scholars’ work goes hand-in-hand with that of those who pratice the profession in order to improve best practices.

As an undergraduate I read my share of public relations and marketing text books, sat through lectures and took tests to eventually earn the degree that now lets others know that I probably know something about the Uses and Gratifications theory and the four P’s of Marketing. But theory is best learned when put into practice. My interships allowed me to truly see what I was getting myself into in context.

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Posted in education

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San Antonio Media / PR / Business St. Patty’s Lunch Tweetup

March 5th, 2009

My longest post title yet!

A little story – A co-worker was meeting a fellow Twitterer for real-time lunch. I was sad I couldn’t join them so I tweeted that I may just crash their next lunch date….

Actually, I’ll just let Twitter do the talkin’

1sttwitterconvo

Don’t you just love how Twitter makes things happen?

Announcing the San Antonio Media / PR / Business St. Patrick’s Day Tweetup!

(Hint: Click this link for the official TWTvite and to RSVP)

When (exactly?): Tues., March 17 at 12 p.m.

Where: Paloma Blanca Mexican Cuisine (map below)

More: Green attire is encouraged, but entirely optional

Got 15 minutes? Come meet a bit early at Vela Wine Bar

(right next door to Paloma) to munch on snacks!

Anything else?: Please spread the word and see you there!

THANKS TO:

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Posted in events

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The right amount of ambiguous

March 1st, 2009

This post was in the works from the moment I created this blog.

I finally found a name for the blog that is something other than my name. I know, my name is still on there… I can explain.

My name was a good place to start off with for the blog in order to bring my Twitter, LinkedIn, Facebook… you-name-it accounts back to the same place and have it all make some sense. But never, for a moment, did I think that it would be  the sole thing to let those who might read the blog  know what it was about. Assuming, of course, that anything I might have to say would ever interest anyone.

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Posted in blogging

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I’m official at KGBTexas

February 19th, 2009

On Wednesday, Feb. 11, 2009 I came to my office desk to discover a small white box sitting on my desk, on top of my pile of files and papers. In the mystery courier’s defense, my desk was a bit messy and it has been a busy couple of weeks, which left nowhere else to set the box down but atop my pile of mess.

In the box I found a set of brand new business cards with my name on them and I must admit, I smiled… wide.

On Feb. 15 I celebrated my fourth month with  KGBTexas Public Relations / Advertising, a full-service agency based in San Antonio, Texas, and I’m happy to say that I  still get up at 7 a.m. every morning and go to work, gladly.

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Posted in offbeat

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Google gets you to direct mail yourself

December 9th, 2008

I just saw this on Life Hacker (catching up with my feed) and thought that it was both cool and brilliant. For the price of an envelope and a stamp, you can get stickers for your keyboard and become a Gmail keyboard-shortcut wiz. And if you’re not already using Gmail, it might be time for you to start to. Anyone who can bring stickers back has the right idea. And anyone who can get you to direct mail yourself gets props.

I used to think I was cool when I was the only one of my grade school friends that knew that the F12 key would bring up the “save as” window on Word. Clearly we all have to step our game up. 

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Posted in marketing & advertising

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Hitting the social media ground running

December 3rd, 2008

I believe it’s the way to go.

Today, Sean Wood, media specialist for KGBTexas Public Relations / Advertising, and i made a presentation about social media to our company’s PR team and a few other co-workers who are interested in hearing what we had to, humbly, say about what is quickly developing and changing our industry.

We discussed making connections, networking, participating, experimenting, applications, opportunities, challenges, privacy, commenting and whether or not to let the doors of two-way communication swing wide open, which our very own account executive and publications manager, Melanie Thompson, blogged about today as well. The question is – what now?

Now we hit the ground running. 

With research under our belts, knowledge about who we want to reach out to, who we want to serve and once we sit down to discuss what we want to accomplish initially and the strategies that will get us there… we are going to, in the words of Sean himself, “unleash the beast within.”

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Posted in public relations, social media

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