Enter Help a PR Pro Out (HAPPO).

HAPPO is designed to help connect PR job seekers with employers looking for top talent.

The conversation has really taken off on Twitter. Using the #HAPPO hashtag on designated dates as well as on a regular basis, public relations job seekers and employers are benefiting from each others’ participation.

I’m preparing to do a graduate study on the uses of the #HAPPO hashtag. Please help me out during the initial phase of the study by answering one question: Regardless of how frequently you use Twitter or participate in HAPPO, Why (for what purpose) do you use the #HAPPO hashtag?

Submit your answer(s) in the form below. If you use the #HAPPO hashtag for more than one purpose, I want to know all about it. Feel free to be as concise or elaborate as you’d like. All answers are confidential.

THANK YOU!

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My first big project of my first semester as a public relations graduate student is here and I’m excited to dive right into it. The only problem is I need your help.

I will be conducting a single case study research on the topic of digital media and organization management. Specifically, I would like to study an organization that has seen its internal organizational structure change due to the addition of social and digital media-related functions to the organization’s communication department.

• Have organizational hierarchies shifted?
• Has the managerial role of the top communicator changed due to the new technical skills he or she is required to have for the job?
• Have technically adept professionals (web developers, Twitterers, social networking experts, etc.) been hired to take on the new digital media functions?
• Do internal communications take place using new media (Twitter, Yammer, Facebook, Mobile, Wikis, Forums, etc.)?

This is me brainstorming research questions to warm up before I get started, but if you know of (or you are!) an organization that is using social and digital media, particularly in the communications or public relations function, please email me at anarvaez [at] umd [dot] edu or send me a tweet @andinarvaez. I would love to find out more about your organization and the changes taking place within.

Thank you in advance!

Photo credit: Mark Rauterkus

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