Andi Narvaez: Re-learning PR

This was a guest post on “The Buzz by Mike Schaffer.” Mike writes about public relations, social media, pop culture and sports. Mike is AMAZING. Stop by his blog and follow him on Twitter. Tell him I sent you!

Hi, my name is Andi Narvaez and I’m addicted to LOST. Like some of you, I was told by the rest of you, “you HAVE to watch it. It’s sooo good.” And not only did I watch it, I’ve devoted the last seven weeks of my life to catching up from the very first episode. That’s right. If there are six seasons, a total of 121 episodes, each 45 minutes long… you do the math. The sad thing is that after the second season, it wasn’t even worth it. But like a good addict, I couldn’t quit it.

Join me here, as I live blog the Fourth Annual “Innovations in Teaching and Learning” Conference at University of Maryland. I’ll be live blogging and tweeting as often as I can with the #ITL_UMD and #SMCEDU hashtags. This is my first live blogging experience so please bear with me. I hope you can participate with your comments and tweets! Below is a little information about the conference but you can click here to learn more and view the program. See you all in a few hours!

As a public relations graduate student and a very active (annoyingly so? please don’t tell me ) social media user, I’m always interested to learn more about both fields and the neat things we create using social media.

Enter Help a PR Pro Out (HAPPO).

HAPPO is designed to help connect PR job seekers with employers looking for top talent.

The conversation has really taken off on Twitter. Using the #HAPPO hashtag on designated dates as well as on a regular basis, public relations job seekers and employers are benefiting from each others’ participation.

Albeit a few days later than I had originally announced due to a few changes to the syllabus, my students have turned in some great social media case studies. But don’t take my word for it!

Each group picked a brand and wrote a case study that illustrates how social media humanizes brands and helps them be a part of the same communication process and the conversations that everyday individuals, like you and I, engage in. Please check out their brief abstracts below and vote for your favorites! The authors of every case study that earns at least three votes will earn 2 extra credit points on their FINAL course grade. My students’ fates are in your hands!

This was a guest post on “The Buzz by Mike Schaffer” this week. Mike writes about public relations, social media, pop culture and sports. Mike is AMAZING. Stop by his blog and follow him on Twitter. Tell him I sent you!

This week I’m teaching my COMM 107 students all about social media . Well, as much as I can teach them in such limited time. Check out the presentation I built using Prezi (posted below).

Just as I was racking my brain for a social media-related homework assignment that would help my students see the same light I saw about two years ago thanks to my teacher, Vidya Ananthanarayanan (@mapetite) … I get a DM from @MikeSchafer

Whether launching right around Valentine’s Day was part of Google’s strategy for Google Buzz remains an unanswered question; however, after turning Google Buzz back on to see its progress, I caught two “buzzes” (is that what we’re calling them?) that made me post an update to my followers:

If there is something this whole Google Buzz episode has taught us, it is that the community of early adapters that is connected by social media REALLY wants to see things improve and move forward for everyone . Whether or not they will use this product themselves is irrelevant… someone else might find that it’s the perfect fit and that is reason enough.

I played around with Google Buzz today… I won’t regurgitate everything that is already being said out there, but I will post a link to a good conversation about the service e that unfolded (on GBuzz) after Steve Rubel (@steverubel) posted his initial reaction. And if you care to, check out what people are saying on Twitter now.

#offbeat

Before going to sleep tonight I thought I’d look around Craigslist to see if there were any new postings for housing in Washington, DC… Had I known that I was going to run into this, I would’ve just gone to bed:

Talk about opportunistic …

While tons of people are stuck at home, tons of others are stranded due to the airports closing, and others are straight-up homeless; some cold-hearted schmuck is trying to make $400 A DAY off others’ misery??? Let me guess, you haven’t done a single thing to try to help the Haiti relief efforts either have you? Or maybe you’re selling “Help Haiti” T-shirt on some Web site I have yet to stumble upon?

This weekend, I read a few articles on public relations research that got me thinking (I think that’s what my professors were going for ) The general consensus is that public relations research is often limited to the evaluation of the products of short-term communication programs when what it should be doing is evaluating the products, processes, and the outcomes of both short- and long-term programs (Grunig & Grunig, 2001; Michaelson & Macleod; 2007). Of course, this statement assumes that organizations are conducting research in the first place…